We have discussed the pitfalls of using ineffective tools to try and understand the root cause of heavy vehicle collisions and near misses. Root causes being the primary reason a vehicle incident or near-miss occurred, is also known as a ‘driving behaviour’. If you do not know the root cause of a vehicle incident, you are completely powerless to do anything at all that will improve on road safety for your field staff and business.
“The DriveCam Safety program commonly achieves a 50% – 80% reduction in at-fault vehicle incidents”.
Until we get to fully autonomous vehicles, humans will remain in control of and responsible for the operation of the vehicle. One of the key promises of autonomous vehicles is to prevent the 1.3 million road fatalities the world has each year. That is 3,561 every day!
Towards this end goal of removing humans from the driving task, more and more heavy vehicle manufactures are including Automated Driving Assistance Systems (ADAS). Their aim is to help ensure the safety of road users, however, these are designed to kick in as a ‘reactive’ last resort, when the driver has failed to maintain the safe operation of a vehicle. Vis a vie, stability control, autonomous emergency braking, lane-keeping assistance.
Being able to understand how a driver performs on the road, i.e. how attentive they are to the driving task is key to advancing on road safety.
NEXT LEVEL DRIVER PROFILING
The Lytx DriveCam Safety Program has been monitoring and correcting driving behaviours for more than 20 years. The program clearly identifies the root cause of poor driving decisions that are likely to cause a collision. In addition, it provides a platform to coach and supports any risky drivers to change bad driving habits thereby reducing the likelihood of a collision.
When we say “likely” to cause a collision, we know better than anyone exactly what we are talking about. Today the Lytx DriveCam Safety Program monitors more than 1.3 million drivers every day, 1.1 BILLION kilometres of driving EVERY WEEK and risk assesses more than 1 million trips EVERY WEEK.
USING THE DATA
We use this mind-boggling amount of data relating to driving behaviours and habits, to accurately profile every single driver amongst our clients. This includes risky behaviours; collision likelihood; risk and trend; and just how safe they are for their employer. We also use the information to fine-tune our technology so that noise is filtered out, leaving our clients to focus solely on the drivers who have some bad habits out on the road. On average, 10% of drivers have bad driving habits and contribute 60% of the risk to their employer. Our risk profiling and data allows your business to focus on the particular drivers that need extra attention, support and specifically with what issues they need coaching for. Using the data to be more targeted with your activities dramatically improves your effectiveness and efficiency of training and coaching. This is how a well run DriveCam Safety program achieves the amazing results of a 50% – 80% reduction in at-fault vehicle incidents and a positive return on investment. Something other safety programs would only dream of.
DATA INSIGHTS FOR THE BUSINESS
Because of our massive library of driving analysis, we have unique insights into a wide variety of trends that impact your business. Trends by industry, vehicle type, geography, time of day, depot, business unit, driving behaviours as well as highly accurate records of the improvements to safety outcomes. These insights help our customers improve their whole business in a wide variety of ways:
- People: driver retention rates, driver trainer effectiveness, effective HR policy, union and EBA negotiations
- Operational: safer route planning, fuel savings, extended tyre, brake, and suspension life
- Safety: reduced collision frequency, lower severity of incidents, demonstrable lower risk, improved incident management, targeted safety campaigns
- Business: winning new contracts, insurance negotiations, streamlining workshop operations away from unscheduled maintenance to scheduled maintenance.
The most important benefit of all is safe and happy employees who are more productive and loyal because of the safety culture within the business. It is all of the above which has made the Lytx DriveCam Safety Program the largest and most successful driver safety system in the world.
MACHINE VISION AND ARTIFICIAL INTELLIGENCE
The incredible amount of driving analysis and curated video we have in our library has led to our most recent innovation – machine vision and artificial intelligence (MV+AI).
MV+AI refers to a technology’s ability to recognise behaviour or a pattern. In order for this recognition to be accurate, the algorithm must be taught with large volumes of verified examples of the pattern or behaviour. Lytx have billions of verified and curated examples of video outlining poor driving behaviours, which led to an MV+AI algorithm that is amazingly accurate.
Traditionally, harsh driving was used as a trigger to capture an event on video. The Lytx Driving Risk Analyst team (over 400 trained and certified analysts) watch the event video, detail the risk assessment and look for collision leading behaviours. This analysis is presented back to clients via reports and dashboards and BI tables for them to coach and support the risky driver to change any bad habits.
Our vast library of curated video with over 60 behaviour classifications “teaches” our MV+AI technology to accurately recognise high-risk driving behaviours directly from the video without any harsh driving triggers. This means that DriveCam is uncovering significant amounts of previously hidden risk, e.g. drivers using cruise control on the freeway while texting or losing focus on the driving task will now be identified. This incredible technology has seen a quadrupling in the number of risk assessments we now perform.
Combined with our driving coaching platform, the MV+AI detected behaviours now allow us to provide a level of engagement on the driving task; for example, of the daily driving time, driver A has a phone in their hand 40% of the time and wears a seat belt 50% of the time. We call this sustained behaviour reporting and provides incredible insight into just how engaged and safe the driver is for themselves, the business they represent and other road users.
Having the right technology means you get detailed and accurate data. Using a system that automatically analyses the data to add richer layers of information saves time and money. Getting insights from this data to make decisions turns this data into a business tool. Using these insights to improve efficiency and reduce risks makes your business more productive and safer.
The Lytx DriveCam Technology is a complete system that provides you all this so you can change your business to be a safer and more profitable one.
DriveRisk Australia is the exclusive agent for Lytx in Australia and New Zealand. They provide additional support to their DriveCam customers, with a dedicated Client Success Manager (CSM) assigned to every single customer. The DriveRisk CSM’s provide many valuable services to their customers including, driver toolbox meetings, guidance on effective driver coaching, advocacy for negotiating favourable insurance premiums, monthly risk reduction progress reports as well as guidance on more effective and meaningful safety policies and procedures. The DriveRisk CSM’s visit every depot every month to provide these services.
DriveRisk Australia and Lytx are 100% focused on bringing every one of their customers’ drivers home safely every day.